20 September 2009

Satisfaction Guaranteed!

Consumers love to hear that phrase – Satisfaction Guaranteed!  Who doesn’t want to purchase a product when that is stamped on the box?  Why?  We KNOW we will get what we want from it…the manufacturer is making that promise.  Our satisfaction is their priority.  Now, look at most warranties.  In reality, what they mean is Temporary Satisfaction Guaranteed!  That’s all they really promise, and, rightfully, that’s all we expect from it.  What’s my point?

Consider this personal example…
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